Sarabel Paint & Wine
Turning a passion project into a business requires a mix of creativity, perseverance, and business skills. I had a clear vision for the project, and am actively learning how to monetize it and transform it into a sustainable business. Teaching art classes for 5 years, in many different settings and under many different circumstances has solidified my passion to bring people art.
The process of creating a business selling art classes requires a marketing strategy, building a website, creating a social media presence and constantly being flexible. As our business grows, it is vital to remain steadfast in our commitment to our core values and to cultivate lasting relationships with our customers and supporters.
Here are some tasks I’ve completed:
Completed a Squarespace store with Square integration to accept online payments
Designed, photographed and created graphics for the site
Created a brand asset page to create a consistent visual brand
Explored rental spaces and worked with business owners to find space for the event on an ongoing basis
Ran a marketing campaign, including physical flyers, social media posts and cold calling
Built a MailChimp email marketing campaign for new registrations, day-of email and post-event emails
Conducted post-event research via Google Forms
Taught a full art class, planning out inventory, cost-sheet, instructions and start-to-end customer experience
