The Process

1. Determine the core competencies of NexGen and reflect content that hones in on the technical features not offered by other VARs Autodesk Partners.

2. Social Media Automation through tools like Buffer, Wordpress to get the best out of LinkedIn, Facebook and YouTube.

3. Highlight conferences like IMTS, IWS and other partner Demo Days by creating a marketing process for outside sales teams to follow while they travel to events.

4. Hire Influencers to engage niche audiences like small shops and decision makers within manufacturing companies.

5. Create traction through email marketing, especially in terms of highlighting our achievements within the industry and our employees.

6. Engage employees through trends, tags on social media and reaching out to all departments to see what they do best!