The Process

1. I worked to reflect the core competencies of NexGen and decide on content that hones in on the technical features not offered by other VARs Autodesk Partners.

2. I established Social Media Automation through tools like Buffer, Wordpress to get the best out of LinkedIn, Facebook and YouTube to get the most out of engagement without too much workload.

3. I helped with event management for conferences like IMTS, IWS and other partner Demo Days by creating a marketing process for outside sales teams to follow while they travel to events. I also created marketing collateral like banners, SWAG items and geo-ads tracked using Wordpress before events.

4. I hired engineer and software influencers to engage niche audiences like small shops and decision makers within manufacturing companies.

5. I created traction through email marketing, especially in terms of highlighting our achievements within the industry and our employees.

6. I aided the sales team by helping to create a competitive landscape analysis using Sales Battlecards, One pagers and lead-to-customer conversions from our website and advertising efforts.

7. I engaged with employees through trends, tags on social media and reaching out to all departments to see what they do best!