Global Tech Experience
The Global Tech Experience is an ASU course focused on educating future Digital Marketers with real-world skills like building e-commerce sites and using Google Ads.
The Process
Shopify Theme: first I chose a theme with the brand guidelines and photography content in mind.
Adding Products and variations: Noz has multiple variations of sunscreens, we added these products to the site, applying discounts, product descriptions, prices, images, and other details.
Brand Guidelines: Using the pre-existing brand book, I chose the best colors and fonts for the site, as well as added in nesting and pages.
A/B Testing: testing was a huge factor in the site. Using Google Optimize, I tested how a site would look if a changed one aspect.
Email marketing: I created an email marketing campaign focused on cart abandonment and purchase confirmation.
Promotion: I created an email marketing campaign focused on selling Noz sunscreen at a summer discount, adding the discount as an announcement bar and in the checkout for specific products.
