Arizona State University LiveWell
Livewell focuses on the wellness journey of college students at ASU. The overall look and feel is fun, carefree, and living the best college life! The social media team consists of student workers who utilize their personal experience to best connect with students.
At LiveWell, I oversee a team of eight, including videographers, graphic designers, and social media assistants, guiding them in aligning content with our brand values, maintaining on-brand visuals, and fostering community engagement. I enhance our online presence by leveraging student testimonials and producing both short and long-form videos, while actively engaging with the ASU student community across Instagram, Twitter, and YouTube. Conducting bi-monthly KPI analyses on Instagram, I've observed significant growth metrics, with a quarterly increase of 14% in engagement, 26% in followers, and an 18% rise in total approval actions by current followers.
Barbenheimer
Rock the Rec is a yearly event at the Sun Devil Fitness Complex that acts as the gym’s “debut” centered around educating and engaging with freshman. My team took advantage of the infamous “Barbenheimer” trend to see which movie won the hearts of ASU students.
Dare Devils Season 1
Give Em’ Devils is an event sponsored by the organization “Hi, How Are You?” focused on how to lead a healthy lifestyle as a college student. Dare Devils came from our videographer team wanting to do a reality TV show-esque series of games the day of!
