Account Manager

As the Account Manager, I act as the team lead and face of the project team. The Account Manager must have strong communication and leadership skills, be organized and have positive energy. My prior leadership experience and participation in Adworks is vital for this role.

Duties:

• Liaison between your team and the agency partner

• Managing, reviewing progress, and helping deliver projects

• Conducting meetings with the clients as well as informing them about the current work status of their projects

• Creates Slide Decks with their Account Executive and agendas for each meeting

• Leading project team meetings and monitoring performance

• Training new Account Executives

• Sending weekly updates to adworks President, VP, and Creative Director

• Creates a timeline for the agency at the beginning of the semester and takes the lead on direction

Skills: Communication, Advertising knowledge, Mentorship, Leadership, Google Calendar and Suite (sending calendar invites to the team and agency partners)

Strategist

As the strategist, I find key insights and develop functional strategies that reach business goals for the client. The strategic recommendations must tie to the research findings, in order to formulate a "big idea."

Duties:

• Researching and gathering data to develop well-informed strategic plans for clients

• Examining clients’ businesses to get to know their brands and understand their objectives

• Producing cohesive and intelligent plans to bring success to campaigns

• Create personas based on qualitative and quantitative research

• Secondary research with sources included

• Primary research with the decision to conduct surveys through Qualtrics and/or Interviews

• Working with team and agency partner to receive feedback and create improvements to strategies

• Testing strategies and advertising creative with surveys

Skills: Qualtrics (or other tool to create surveys), pulling insights, attention to detail, research

Art Director

As the Art Director I create the creative deliverables for the project campaign. Using strategic insight and developing a tone, I create the marketing assets with a variety of ideas. It's also important to develop a consistent look and feel for the campaign.

Duties:

• Determining how best to represent a concept visually and which design elements to use

• Developing the overall look, style, and tone of advertising campaign based on the big idea and strategic insights

• Talking to clients and work with team to develop an artistic approach

• Collaborate with the other Art Director to ensure the campaign has a consistent look and feel (ex: same brand colors, typography, tone, etc.)

• Creating a mood board with the overarching look and tone

• Develop advertising creative assets (posters, videos, social media posts, guerilla marketing tactics, Out-of-Home billboard, etc.)

Skills: Adobe Suite, Graphic Design, Canva, Photography, Video Editing